Adfinitas Health Unveils New Website

by | May 2, 2017

New Site Designed to Improve User Experience and Reflect the Company’s Longstanding Commitment to Excellence

Adfinitas Health, the largest private hospitalist group in the Mid-Atlantic region, is excited to announce the launch of a newly designed, mobile-friendly website that better reflects its new name and identity. The company, formerly known as MDICS, rebranded as Adfinitas Health in early 2017, marking its 10th Anniversary.

The new website (, revealed today, aims to increase engagement with clients, potential healthcare partners, employees, and recruits.  The site provides expanded information about the leadership position Adfinitas Health has developed over the last ten years and available positions to continue attracting the best and brightest talent in the field.

The website, designed by Sage Growth Partners (SGP), a healthcare research, strategy and marketing firm, features a modern look with more robust content and design elements to better serve Adfinitas Health clients and staff. The launch is the culmination of six months of collaboration between SGP and Adfinitas Health to rebuild the site and the company’s enterprise messaging platform.

Eric Nass, President, Adfinitas Health, stated, “We’re pleased to launch our new website and messaging platform that more accurately reflects the industry-recognized quality of our company’s staff and services. The new site better represents our new name, messaging and branding, as well as our long-standing commitment to excellence.”

Idara Nickelson, Vice President for Business Development, added, “Adfinitas, which  means  ’relationship,’ honors our deep partnership with clients and their patients, as well as our culture of teamwork. To mark our 10th anniversary, the decision to rename our company and strengthen our brand positions us to continue down the successful path we have built over the last ten years. The site is mobile friendly and designed to enhance the user’s experience.”

About Adfinitas Health

Adfinitas Health (formerly MDICS) is the trusted partner of more than 50 healthcare systems, hospitals, and post-acute care centers in the Mid-Atlantic region. Founded in 2007, the physician-owned and managed company provides high-quality, cost-effective integrated medical services across the full continuum of care in hospitals and post-acute facilities. Our unique integrated staffing model, unwavering commitment to client satisfaction, and focus on improving patient outcomes, makes possible real opportunities to transform care and drive value for our clients. For more information, please visit