Today (January 10, 2017), Maryland’s largest private hospitalist group, Physicians Inpatient Care Specialists (MDICS), celebrates its 10-year anniversary with the unveiling of a new brand identity—Adfinitas Health. Founded by two hospitalist physicians in 2007, Doug Mitchell MD, MBA, and Hung Davis MD, CMD, the company recognized early on the opportunity for physician assistants and nurse practitioners to support doctors in delivering high-quality care. The renaming marks 10 years of growth for the company and a continued commitment to optimizing value for its patients and clients.
Adfinitas Health, through multiple subsidiaries, currently serves over 50 healthcare systems, hospitals, and post-acute care centers, with approximately 400 employees. The company operates across the Mid-Atlantic region, delivering high-quality, cost-effective integrated medical services. The recent release of a newly published study coincides with the firm’s anniversary. Co-authored by Timothy Capstack, MD, one of the company’s partners, the study confirms the benefits of Adfinitas Health’s model, which expands the use of advanced practice providers as compared to more traditional hospital staffing models.
“Ten years ago, we built this company on our belief that talented, properly trained physician assistants and nurse practitioners should operate at the top of their licensing to deliver quality care,” said Dr. Mitchell. “We developed a detailed, structured training program,including lectures, tests, and on-site training and evaluations, to equip these practitioners to be highly functioning hospitalists working in concert with doctors. Quality with cost reduction is our biggest differentiator—we do it better than anyone else, and it has allowed us to grow organically very quickly over the past 10 years. In looking to the future, we wanted to map a deliberate growth plan, and that was the catalyst for the new identity—to strengthen and to better communicate who we are to our staff, and to the market.”
“Weunderstood that in order to meet our ambitious growth goals, we needed an identity that could grow with us,” said Dr. Davis. “But it’s more than a name change. Adfinitas means relationship. It honors everything we have built over the past decade—our partnership with clients and commitment to the patients we serve—and creates a foundation for our firm’s next steps. Adfinitas Health maintains the vision and core values upon which our firm was established, while providing a more distinct identity that is scalable, enduring, and enhances our company’s values.”
More than 200 voices and points of reference were part of their naming process, including clients, business partners, and employees. Those thoughts, perceptions, and insights created a rich data pool that informed the thinking and development behind the brand identity. “As we close out our tenth year, weare excited to move forward as Adfinitas Health,” said Eric Nass, the company’s President. “We are poised for further growth and will continue our commitment to deliver quality service to every client and every patient as we scale the business. Adfinitas Health is committed to providing the very best care alongside our partners.”
AdfinitasHealth (formerly MDICS) is the trusted partner of more than 50 healthcare systems, hospitals, and post-acute care centers in the Mid-Atlantic region.Founded in 2007, Adfinitas Health is a physician-owned and managed company that provides high-quality, cost-effective integrated medical services across thefull continuum of care in hospitals and post-acute facilities. Our unique integrated staffing model, unwavering commitment to client satisfaction, and focus on improving patient outcomes, makes possible real opportunities to transform care and drive value for our clients. For more information, please visit AdfinitasHealth.com.